Although several years old, Snapchat is a relatively new social network. In the last two years, however, it came barging in growth-wise. Snapchat allows real-time video and photo transmission, but in a truly unique way: All content published under “My Story” section of the app is being deleted after 24 hours, what turned out to be more than distinguishable perk in the universe of social.
Though for many Snapchat sounds like a relatively “lighthearted” social platform, it’s certainly not something your business couldn’t avail. Remember what they said about Facebook and Instagram at the very beginning?
But let’s be straight: Snapchat is not a social network that will suit every company. Yet, those who recognise the potential in the following lines, can (and will sort of have to) use Snapchat to raise the brand awareness, promotion their company and participate in the overall social machinery of today.
As far as the presence of your business on social is concerned you’ve probably learned and understood the importance of content, photos and videos on social networks from your past experiences. If such a content is something your company relies on – Snapchat is the right network for you.
Why should your business set out into the Snapchat adventure?
Currently, Snapchat is mostly used by millennials and younger people (up to the age 30), meaning your business will talk to them directly. Apart from direct messages, you created with your content, the very gesture of implementing Snapchat will show your company is hip, monitors trends and cares about product presentation.
But the question arises: What kind of content can be used?
1. Behind the scenes
It’s simple, everyone’s interested in “hidden” content. Despite the fact everyone likes to present themselves in the best possible light, when it comes to business, snooping for inside info is something that unquestionably motivates people from all walks of life. How the company operates “behind the curtain”, what happens in the everyday situations, how does the work week look like, these are all the mysteries your potential customers will surely get motivated by. Funny, interesting and sometimes even frustrating things are very enticing content for almost any audience. If used with a dose of charm and the right intention, this possibility can bring nothing but benefit.
Burberry behind the curtains
2.Present employees and products\
You will surely agree employees are an indispensable part of your company but you must also agree they are often put in the background. Without them, the company is not a “company”. Besides, good employees are always a great thing to show off with. Thus, giving a deserved recognition emphasises your enterprise’s positive policies and puts the real people to the foreground what in turn brings added value to the entire organisation.
The products are something you just have to promote via Snapchat, especially because it is distinctive real-time content orientation. Meaning, it will give you promotion capabilities of a true master, if done right of course.
KFC likes geofilters
The partnership between the world renowned fried-chicken chain and Snapchat began in December because of the app’s special feature: geofilters. It allows cute overlays that could only be opened in 900 of its locations. By embellishing their photos with seasonal frames and leitmotifs, Snapchatters were able to “bring the joy of Christmas together with the joy of KFC.”
“It’s a great example of a category-specific piece of work. It hones in on the audience, almost forcing them to come in-store and spend money. It’s a great blend of online in an offline world.” said Domino’s Nick Dutch.
3.Snapchat Takeovers
What is a Snapchat Takeover? It’s a phenomenon of getting connected with Snapchatters that have a good impact in the Social Media marketplace. It means that a reputable Snapchat user, demonstrating klout with a powerful word that spreads out to followers, takes over the brand awareness on the platform. When the right individual has been sought after, they will preferably create a story to resonate from their viewpoint and word-of-virtual-mouth. Take advantage of the fact that “stories” on Snapchat disappear every 24 hours. Treat your companions and allow then to experience your business firsthand. Give an employee (or even a client) a chance to use your Snapchat for a day and publish content closely related to his or her daily routine outside working hours. Snapchat stories can be used for testimonials, and customer experience improvement, which will be in 10 seconds to say what they think about your products / services.
Real, live Sour Patch Kid
Mondelez International’s initial expedition to Snapchat as well as the candy product’s first time using influencers on social media was marked by a five-day-long campaign. Named “Real-life Sour Patch Kid” this campaign recruited Social Media Star Logan Paul to take over the company’s Snapchat profile while recording pranks he made in New York. Put in charge of brand’s profile for the day, he used the entire day to document adventures with a life-sized Sour Patch Kid. As anticipated, the entire thing was hysterical!
Snapchat is also one the best ways to “listen” and examine the reactions to company’s products/services and test them. Users of this app tend to be very active and will speak honestly about what they think of products. This can only be beneficial, for it allows businesses to kill multiple birds with one stone (or app): to communicate with current, potential and future customers; make branding process much easier, listen to advice and improve products, show that they care about your customers…
Does your company already use Snapchat? Are you following what other brands are doing on Snapchat? Why not share your opinion and practices with other business professionals at the UK Digital Experience Awards 2016!
The post We Need to Talk About Snapchat (For Business)! appeared first on UK DXA 2016.